You are likely to lose followers and likes on your Instagram account, after the Facebook owned photo-sharing platform announced plans to boot fake followers, likes, and comments.
The exercise which kicked off on Monday will do away with fake followers, likes and comments generated by applications tailored to make accounts appear more popular than they actually are.
The social media network said that the move was taken after accounts started using third-party apps to artificially grow their audience.
“Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity,” read a blog post from Instagram.
Instagram said that it will use machine learning tools to help identify accounts that use these services and remove the inauthentic activity.
Accounts identified using these services will receive an in-app message alerting them that they have removed the inauthentic likes, follows and comments given by their account to others.
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“We will also ask them to secure their account by changing their password. People who use these types of apps share their username and password, and their accounts are sometimes used by third-party apps for inauthentic likes, follows and comments,” read the blog post in part.
The move was pioneered by Twitter, which recently kicked out inauthentic accounts, resulting in declines in the number of followers for some users.